Identification has many forms. Trusting people requires confirmation of identity. We all have an identity. It is crooks who hide, who are afraid. Today we have many ways to communicate. Our identity is our names, our face, and our voice. These define us from each other. We may be different but we have the choice, free will, freedom. This separates us from animals. But why is it some that are required to show more credibility everywhere, why is it some of us that are exploited? A significant question, to which answer can only get from the asker.
Facebook has started tests use of Aadhaar as an example to encourage new users in India to use their real names on its site. The latest move is targeted at curbing the number of false accounts on the public media platform that has over 241 million users in India, making India the second largest market for Facebook following the US.
Facebook’s mobile site is assessment the ‘name as per Aadhaar’ quick when users create fresh accounts. “What’s your name? Using the real name on your Aadhaar card makes it easier for friends to discover you,” the prompt reads. The tests were first spotted by users on Twitter and Reddit. Notably, not everyone can see this prompt when making new accounts via the Facebook mobile site. We weren’t able to reproduce the fast.
A Facebook spokesperson confirmed to seckurity.com, “We want to make sure people can use the names they’re known by on Facebook, and can easily connect with friends and family. This is a small test where we provide additional language when people sign up for an account to say that using the name on their Aadhaar card makes it easier for friends to recognise them. This is an optional prompt which we are testing, people are not required to enter the name on their Aadhaar card.”
Only a small percentage of users who access Facebook on mobile is seeing the prompt. As the spokesperson mentions, it is not mandatory to use the real name as per Aadhaar, just a fast for users. Facebook, of course, wants you to use your real name, and this is just one way to encourage use.
It is well worth noting here that Facebook is asking the users under its pilot programme to sign up on its sociable network using the details that are available on their Aadhaar cards and doesn’t request any Aadhaar details. The move doesn’t raise further Aadhaar personal privacy issues, and risk of possible misuse doesn’t increase. The attempt of using Aadhaar which is currently embroiled in its own privacy controversies as an example to enhance real name utilization on Facebook makes it stand out.
India is currently one of the fastest growing marketplaces for Facebook not only is it the second largest market after the US. This has so far influenced the Tag Zuckerberg led the company to bring new features specifically for Indian users actively. The social mass media giant experienced huge criticism for violating the basics of World Wide Web neutrality by starting its Free Basics in 2015. Nevertheless, it brought a summary of India centric features in the recent past to improve its user foundation in India.
Facebook started tests its ‘Express Wi-Fi’ service in India in 2016 to provide high-speed access to the internet through 125 rural Wi-Fi hotspots. Last month, the Menlo Park, the California-headquartered company announced its two programmes to train about five lakh Indians on digital skills by 2020.